Marketing and public relations are learning to adapt to new communication technologies embodied by Facebook, MySpace, Twitter, YouTube, Flickr and more. PRx is in the forefront of the movement, as one of Silicon Valley's most innovative and forward-thinking communications practices.

Effective use of these channels starts with an understanding of how audiences are using social media and why. Social networking is a highly nuanced communications activity: clumsy, commercially driven attempts to intrude with marketing messages can do much more harm than good. PRx staff personally participate in myriad social networks, so we know how to guide your participation. With that groundwork done, those channels can legitimately become part of your interaction with your audience -- increasing your search recognition, building traffic to your site on specific phrases and keywords, raising awareness of your company and strengthening your brand image.