Crisis Communications

At its most basic, a crisis is a problem the media have found out about. All organizations have problems, but once the news media decide it’s breaking news, the initial problem is harder to solve and the entire organization is open to scrutiny and criticism, with potentially negative results.

At PRx we have developed crisis plans for major corporations and national charitable enterprises. We are experts in helping anticipate where a crisis can occur, creating employee training programs to identify problems before they become crises and in creating custom crisis management plans.

Our capabilities include:

Crisis plan development
Crisis simulations and training programs
Crisis team training
Message development
Spokesperson training