ABOUT PRx
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WHAT WE DO
Public Relations
Corporate Branding
Social Media
Public Affairs
Advertising
At PRx, strategic branding starts with a rigorous analysis of the core
nature of the organization, its audiences, and its products or
services.
While a logo is often referred to as a “brand,” the brand actually
encompasses the sum total of a consumer’s experience with a
product or service, including the associations evoked by advertising
and public relations messages.
The logo itself, while very important to the brand identity, is only
one element of the brand experience. PRx discovers the visual and
conceptual elements that best express that experience. We branded
Henry Weinhard’s beer by creating the “backstory” of Henry
Weinhard. And for Silicon Valley Laser Eye Center, we created the
tagline, “Better Sight at the Speed of Light.”
Communicating these elements as written, seen and heard messages
through all the available media, over time, builds the brand image in
the marketplace.
We have created brands, enhanced brands, refreshed brands and
extended brands for start-ups, not-for-profits, professional
associations and public agencies.
"A great brand raises the bar -- it
adds a greater sense of purpose
to the experience, whether it's the
challenge to do your best in sports
and fitness, or the affirmation
that the cup of coffee you're
drinking really matters."
- Howard Schultz
President/CEO Starbucks
PRx’s branding services include:
Market and competitive research,
including focus groups, polls, awareness
and attitude surveys, media audits and reputation analyses
Naming, logo development and slogans
Brand identity - collateral design and production
Promotions, events and trade shows
Internal/employee communications
Marketing services including direct mail, advertising, packaging design, sales support and training
