Corporate Branding

At PRx, strategic branding starts with a rigorous analysis of the core nature of the organization, its products or services.

While a logo is often referred to as a “brand,” the brand actually encompasses the sum total of a consumer’s experience with a product or service, including the experiences stimulated by advertising and public relations messages.

The logo itself, while very important to the brand identity, is only one element of the brand experience. PRx discovers the visual and conceptual elements that best express that experience. We branded Henry Weinhard’s beer by creating the “backstory” of Henry Weinhard.

Communicating these elements as written, seen and heard messages through all the available media, over time, builds the brand image in the marketplace.

We have created brands, enhanced brands, refreshed brands and extended brands for start-ups, not-for-profits, professional associations and public agencies.

PRx’s branding services include:

Market and competitive research
Trend analysis
Strategic counsel and planning
Naming, logo development and slogans
Corporate and executive image development
Web design and development
Advertising and media collateral
Promotions, events and trade shows