Analyst Relations
For any business, the research analysts who cover its industry make up a very important audience. Business reporters turn to well-known analysts for expert opinions on breakthrough technologies, C-level executive appointments and new ventures.
PRx helps clients clearly define their company’s competitive positioning and ensures that consistent messages are used in written materials and interviews. We manage all aspects of taking the client to the analysts in person and in maintaining a flow of timely and relevant information to the analyst community. We also hold pre-tour bullet-proofing sessions and mock interviews so the client’s presentation and key points are effective and targeted to the particular analyst.
Our services include:
- Research on competitors and analysts
- Strategic analyst tour planning and staffing
- Spokesperson training and message development
- Ongoing analyst relations