Why we fight
Tuesday, May 13th, 2008 Posted in Blog | No Comments »I was speaking with a friend at a San Jose Rotary Club committee meeting today about her marketing communications needs. She’s the executive director of a substantial nonprofit organization that, frankly, does not enjoy the wide name or mission ...
Avoid the media ambush
Monday, March 24th, 2008 Posted in Blog | No Comments »Even the most seasoned, media-savvy executive can be bushwhacked during an interview with a reporter. For a funny take on this phenomenon, we used to start our media training workshops with a clip from the famous Bob Newhart episode, ...
