Once a year, Joint Venture Silicon Valley convenes nonprofit, government and business leaders for a town hall meeting like no other: the State of the Valley conference. This year, PRx Digital produced a short film about the State of the Val... Read more...

There’s a ... Read more...

The Valley Medical Center Foundation and John A. and Susan Sobrato announced the biggest donation to a public county hospital west of the Mississippi River ever—a whopping $5 million. And there's more: it was a challenge grant, and so VMC Foundation has until 2013 to line up another $5 million in sponsorships to double the power of Sobrato's gift. The donation is a matching grant to help pay for the high-tech... Read more...

Sometimes the best PR comes from a client deciding to do a very cool thing, and we get to tell the story. We had that chance last week when Orchard Supply Hardware, a PRx client, moved quickly to keep its Pasadena-area stores open all night, to help those dealing with damage from local windstorms. We got the call late Thursday afternoon, Dec. 1. Could we notify the Los Angeles-area media ASAP? We were able to develop a comprehensive media list, draft the advisory and distribute it wit... Read more...

If you're familiar with blockbuster films like Toy Story, Monsters Inc., and Up then you are aware of the name Pixar Animation Studios. A place like Pixar is of hot demand by fans of those movies and animation - and unfortunately because of the private nature (protecting their product, crafts, and methods) they do not normally offer studio tours. ... Read more...

"The Associated Press witnessed first-hand the growth of a digital phenomenon – brand identity theft. On Wednesday the AP printed a story based on a fake press release sent from a site designed to mirror the look and feel of a real corporate newsroom, even down to the logo." - It’s Ten O’clock: Do You Know Where Your Brand Is? / Forbes.com ... Read more...

Seth Godin's recent post on 'The Four Horsemen of Media..'http://sethgodin.typepad.com/seths_blog/2011/04/the-four-horsemen-of-media.html gives us the best visual for our media world. Four Horsemen, riding tall, sweeping all obstacles away. Powerful. Impressive.  I especially love the tiny herd of ponies that represent social media! But to be serious, the critical is... Read more...

Celebrity Bartenders poured wine for a good cause on Wednesday, March 30, at the Silicon Valley Capital Club. VIP bartenders were Santa Clara County Supervisor Mike Wasserman, VMC Foundation Executive Director Chris Wilder and Brenna Bolger, founder and CEO of PRx Communication Strategists. This year’s fundraiser invited everyone to “Tie One On” -- but not the way you think! Guests were encouraged to purchase brand new designer ties generously donated by Mike Fox, Sr. All of the “tips... Read more...

Celebrity Bartenders poured wine for a good cause on Wednesday, March 30, at the Silicon Valley Capital Club. VIP bartenders were Santa Clara County Supervisor Mike Wasserman, VMC Foundation Executive Director Chris Wilder and Brenna Bolger, founder and CEO of PRx Communication... Read more...

PRx and The California Redevelopment Association’s Annual Conference and EXPO from March 30th - April 1st. If you’re working in redevelopment in California, you face a difficult situation. Redevelopment is in peril -- Governor Jerry Brown proposed a $1.7B billion cut in the State budget to entirely eliminate redevelopment, impacting cities across the state. In the midst of this chaotic time, redevelopment managers and city leaders converged on the San Jose Conve... Read more...

Guy and I talk about marketing implications for Twitter As Twitter celebrates its fifth birthday, I’d like to take a moment to distinguish Twitter from other social media tools. Twitter is famed for its 140 character max, done so to fit the SMS 160 character limit on mobile devices, leaving the extra 20 characters ... Read more...

Dear Diary, As I finish my last couple of months at San Jose State U... Read more...

Hey, credit where it's due, but here's a ridiculously fun  campaign created for the Oxford English Dictionary by Young & Rubicam's Kuala Lumpur office (I know, I know, it’s getting even more obscure...) ... Read more...

No, not that PMS! I’m talking about the Pantone Matching System® — the most widely used standardized color matching system for all kinds of designers, photographers and printers. They are the authority on color. Leatrice Eiseman... Read more...

Such good news that companies can now check to see if their SEO vendor has been using link farms to boost the client's search results, as The New York Times reported in the case of J.C. Penney. A ... Read more...

Throughout the 25 years I've been a cameraman, producer and reporter, I've done my share of storytelling. The topics have ranged from tragedies to products to politics. However what moves me the most is the personal story. Personal stories told unvarnished and with passion can shine a powerful light on the plight of the voiceless. Sari Stories on LinkTV is a documentary that does exactly that. It follo... Read more...

I think so. I think companies and their representatives can sometimes transcend the damage of a disastrous decision, by sheer force of personality or human generosity.  So it’s interesting to read the public rel... Read more...

Valentine's Day is approaching, and while some insist on celebrating Singles Awareness Day instead, I can't help but take this opportunity to connect this annual commemoration celebrating love and affection to a business perspective. Branding is the art of becoming knowable, likable and trustable (John Jantsch, ... Read more...

"A wine described “as redolent of stinky socks” saw its sales go up 5% after being reviewed by a prominent wine website. And when the movie “Borat” poked fun at the former Soviet Republic of Kazakhstan, requests for information about traveling to the country went up a whoppi... Read more...

We are proud to announce that our website has won a Leader Award in the 2010 Summit Emerging Media Awards. The Summit EMA is an international competition created to identify the world's marketing communication pioneers — "those pushing the bounds of the communication badlands." This year’s event included nearly 900 entries from 12 countries. The competition was fierce! Jennifer Bullock, PRx’s Graphic Designer & Social Media Stra... Read more...