Exploring San Jose
Posted in Blog, Uncategorized |As PRx’s in-house photographer I’ve had wonderful opportunities to photograph an array of events: from OSH’s School Garden Program launch, various Valley Medical Center events, to Copa Coca-Cola’s soccer tournament and beautiful hotels, such as Oceano in Half Moon Bay, the Cupertino Inn and the Grand Hotel in Sunnyvale.
Recently, we were given the opportunity to create a series of advertisements for the San Jose Redevelopment Agency. These ads are displayed in the large wall-mounted light-boxes in San Jose Airport’s baggage terminals and cover each business district of San Jose, highlighting the unique experiences each district has to offer both visitors and residents of San Jose.
My favorite part of this assignment was to discover areas of San Jose I have never really explored personally. I’ve lived in San Jose for 10 years (some of those were as a student at SJSU) and it wasn’t until this year that I checked out the Lick Observatory in Alum Rock. I’d often wondered what that white building was on top of the mountain in the distance!
I think my experience touches on the importance of advertisements like these. While a primary goal is to inform and entice visitors who are picking up their luggage at baggage claim to learn about our diverse city, it lets those who already live here know about spots they may have overlooked. Now all of us can know the thrill of seeing something new, with a visitor’s eyes, and all it takes is a glance up from the baggage carousel.