A Leading Silicon Valley Public Relations Agency

Attorney Richard Alexander’s Unique Collection

Monday, July 7th, 2008 Posted in Press Room | No Comments »

PRx publicized attorney Richard Alexander’s unique collection of Revolutionary War era artwork in time for the celebration of Independence Day.

KNTV/NBC11

To view the articles, please click on the corresponding link.

ABC.com News

KNTV/NBC11

Inside Bay Area: San Mateo County Times

Satellite Healthcare Dialysis Providers Field Large Contingent for National Kidney Foundation’s “Kidney Walk” in Silicon Valley

Thursday, June 19th, 2008 Posted in Press Room | No Comments »

For Immediate Release
Contact: Kim Hernandez
(650) 404-3623

Satellite Healthcare Dialysis Providers Field Large Contingent for National Kidney Foundation’s “Kidney Walk” in Silicon Valley

June 18, 2008—Mountain View, CA—With more than 80 walkers committed, Satellite Healthcare, Satellite Dialysis and Satellite WellBound employees, families and patients are pulling out all the stops to make the Silicon Valley Kidney Walk and Run a huge success.

With at least 700 walkers and runners expected at San Jose’s Cityview Plaza on Saturday for the annual fundraiser for the National Kidney Foundation, officials see a prime opportunity both to raise funds while raising awareness of kidney disease.

Chronic kidney disease affects more than 26 million Americans, with another 20 million having risk factors for developing the disease. “This is a great event,” said Dr. Norm Coplon, Satellite Healthcare’s Founder. “Not only do we raise a lot of money to fund kidney research, we also help to raise awareness of the disease. Everyone who walks or runs is doing something to fight the conditions that can lead to kidney failure. Exercise, healthy eating and watching your blood pressure and weight go a long way to insuring against falling prey to this disease.”

Satellite Healthcare, known for its innovative approaches to dialysis and treatment of chronic kidney disease, is the corporate sponsor of the Kidney Walk and Run’s Wellness Fair. The event takes place Saturday, June 21, from 10:00 a.m. to 1:00 p.m. at Cityview Plaza (San Fernando between Market Street and Almaden Boulevard) in San Jose.

Suzette Zeidler, RN, Clinical Manager of Satellite Dialysis in East San Jose, has about 20 walkers and runners signed up. “We’ve generated a lot of enthusiasm here for the Kidney Walk,” she said. “We feel a real team spirit, especially now that we’re all doing our new employee wellness program, Embrace Your Health. We have our pedometers, and we’re keeping track of how far we walk every day, so this event will easily get us to our goal of 10,000 steps in a day.”

Betsey Hennessy, a dietician at Satellite WellBound in San Jose, has organized six of her colleagues to walk and run in the event. “We’ve also roped in our family members and friends, so this will be a good way to spend a nice, warm Saturday with a few hundred people who care about people with kidney disease. In our field, this is one cause that is clearly necessary and deserves our support.”

NKF walk participants and spectators will have the opportunity to check out their blood pressure and other risk factors for kidney disease at the Satellite Healthcare wellness booth. “We might be missing the fun of the walk by being at the booth,” said Jacqui Ploski, RN, BSN, clinical manager of WellBound in Milpitas, “but we’re walking the talk of the WellBound philosophy. When it comes to giving kidney care information and health assessments, our people are simply the best of the best.”

Potential walkers can sign up at http://tinyurl.com/5ebas8

About Satellite Healthcare

Satellite Healthcare, Inc. is celebrating 35 years as a respected leader in delivering clinical excellence through kidney disease research and treatment. With its affiliated services Satellite WellBound, Satellite Dialysis, Satellite Research and Laboratory Services, Satellite Healthcare provides early patient wellness education, superior clinical support services and a complete range of dialysis therapy choices. This comprehensive offering allows Satellite Healthcare to advance the standard of chronic kidney disease care while optimizing patient wellness to achieve a higher quality of life.

To learn more about Satellite Healthcare, Inc., please visit www.satellitehealth.com or contact the company directly at 1.800.476.5450.

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PRx Wins International PR Award

Friday, May 9th, 2008 Posted in Press Room | No Comments »

For Immediate Release
Contact:
Steve Mangold
(408) 287-1700
(408) 205-1598

Silicon Valley Public Relations Agency Wins International PR Award for Orchard Supply Hardware Corporate Social Responsibility Campaign

May 9, 2008—Dubai, United Arab Emirates—The International Public Relations Network (IPRN), a consortium of 45 agencies from 32 countries, awarded PRx Communication Strategists of San Jose, California, its Project of the Year Award. This award, IPRN’s highest honor, was conferred on PRx for a community relations campaign designed and executed for Orchard Supply Hardware’s 75th Anniversary.

Competing against campaigns mounted by agencies from Austria, Singapore, Spain, the Czech Republic, Great Britain, Sweden and France, PRx won the 10th Annual Project of the Year Award for its Orchard Supply Hardware (OSH) school gardens campaign. PRx created an experiential learning project for the hardware chain’s 86 stores, linking elementary schools throughout California with OSH stores and their employees. OSH gardening staff and horticulturists worked with thousands of parents and teachers to create school gardens to teach math, biology, chemistry and project management to more than 40,000 students in 2007.

Collaborating with the California Department of Education, PRx branded state curriculum guides and resources with the OSH 75th Anniversary logo and created an online application process for schools to apply for $1000 OSH store credits for gardening tools and supplies. More than 300 schools applied for the grants, and 86 schools were chosen to work with an OSH store near their campuses to create a garden and integrate the year’s gardening activities into the academic curriculum.

In a survey after the year-long project ended, 62% of the schools responded and reported that:

  • More than 84% of the schools rated OSH’s support as “good to far more than expected”
  • 94% of schools plan to continue their gardens
  • 86% of schools have been able to leverage their OSH grant to secure other funding and support
  • 40% of schools claimed measured gains in test scores
  • 68% of schools rated the OSH Garden experience as outstanding, with another 24% rating it worthwhile

In other news,

  • OSH was named “the leading pioneer in school gardens” by the CA Dep’t. of Education
  • California First Lady Maria Shriver issued a statement of support and appreciation to OSH’s CEO Rob Lynch

“This campaign was both a labor of love and an experiment to learn how a company like OSH could make substantive improvements to early childhood education, giving elementary students, their parents and teachers the tools to put gardening into the academic mix,” said Rob Lynch, OSH CEO. “We’re known as the answer people for gardening and home improvement projects, so our staff’s involvement with the schools and their students enabled them to take their expertise out of the stores and into the community, making a real difference in thousands of kids’ lives. We’re enormously proud of this project, and we hope that other corporations will become more involved with schools and students, to leverage their contributions to learning and increase the return on investment we as citizens make through our taxes and volunteer activities.”

PRx is the only agency to have won two IPRN Project of the Year Awards. It previously won the award in 2002 for its 2001 Silicon Valley Technology and Homeland Security Summit and Expo. For more information, please see www.iprn.com and www.prxinc.com.

The International Public Relations Network was formed in 1995 to enable small and medium-sized PR consultancies to compete with multinational PR firms. Featuring global reach and local expertise, the network boasts 45 agencies in 32 countries, billing more than $50 million per year.

PRx founder and CEO Brenna Bolger said, “This award is a very important validation of how we help companies get not only news coverage but create productive relationships that help communities improve their services to their residents. We are very proud of our role in assisting our clients in being good corporate citizens, engaging them with important causes and creating grand initiatives that help both the community and our clients’ strategic marketing goals.” For more information, please see www.iprn.com and www.prxinc.com

Business Journals: Oceano Hotel & Spa

Friday, April 18th, 2008 Posted in Featured, Press Room | No Comments »

Oceano Hotel & Spa

The hotel was featured in San Jose/Silicon Valley Business Journal as well as multiple Business Journals nationwide.

Documentary in Los Altos Town Crier

Wednesday, April 9th, 2008 Posted in Featured, Press Room | No Comments »

“Making The River”

The Los Altos Town Crier featured Los Altos, CA residents Jimi Simmons and Karen Rudolph and the documentary film Making the River on the cover of the April 9 issue.

Grand Opening of Oceano Hotel & Spa in Half Moon Bay

Monday, March 17th, 2008 Posted in Press Room | No Comments »

Point Pillar Properties LLC Announces the Grand Opening of
Oceano Hotel & Spa
Half Moon Bay Harbor

Luxurious Seaside Hotel is the Newest and the Most Eco-Friendly
On the Northern California Coast

HALF MOON BAY, Calif. March 17, 2008 – Point Pillar Properties LLC announced today the formal opening of the newest hotel on the Northern California coast. Located on the pristine northern coastline of Princeton-By-The-Sea in Half Moon Bay, the long anticipated opening of the Oceano Hotel & Spa is drawing raves from all who visit.

Integrated into the Oceano Hotel is Harbor Village, a unique shopping village with a seaside flare. Nestled under a greenhouse roof, an interior promenade, sheltered from uncertain weather and flooded with natural sunlight, Oceano resembles a turn of the century seaport village offering hotel guests and area visitors exciting and different shopping options. The shops, scheduled to open in June 2008, will feature mainly local boutique style merchants.

Oceano’s 84 luxuriously appointed rooms include gas log fireplaces, 42 inch Plasma HD televisions, soaking tubs with separate granite showers, wireless broadband internet access, the finest quality bamboo linens, luxury bath products, premier mattresses, patios or balconies and spectacular harbor views from every room. In addition, there are 11 extended-stay Villas with kitchens; some with two bedrooms, two baths while others offer one bedroom, one bath and a sleeping loft. All 11 Villas boast breathtaking views of the Coastal Range Mountains.

More than 10 years were spent in the planning and development of the Oceano Hotel & Spa in order to ensure the environmentally friendly nature of the entire project. From Planning Commission to Coastal Commission to other local and state regulatory agencies, all have placed their indelible mark on this laborious undertaking. The result may well be the most environmentally focused green hotel project of its type anywhere in California.

Point Pillar Properties LLC President and CEO, Keet Nerhan said, “The Oceano Hotel and Harbor Village project underscores our belief that community enhancement, responsible green business practices and a first class luxury product do not have to be mutually exclusive.” A litany of cutting edge green components and practices characterize Oceano and are testimony to Mr. Nerhan’s assertion. Recycling throughout the hotel, low flow water faucets, ozone laundry system, smart thermostats, exclusive use of recycled paper products, CFL lighting, steel and metal construction, hardybacker board (a concrete product) instead of wood and the Electrolyser room cleaning system (salt water and electricity cleaning process) are all featured elements of an extraordinarily green operation. Conference and meeting planners and business and leisure travelers who are interested in eco-friendly destinations need look no further than Oceano.

Hotel amenities that make Oceano an attractive choice for business or leisure travelers include
The Oceano lounge, the business center, a full service spa and fitness center (set to open June 2008) complete gourmet room service, a 4,400 square foot Grand Ballroom and Atrium and outdoor wedding gardens cast in a spectacular ocean view setting and 8,000 square feet of meeting and event space coupled with valet and/or extensive private underground parking.

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Theatrical Premiere Screening of “Making The River”

Monday, March 17th, 2008 Posted in Press Room | No Comments »

Theatrical Premiere Screening of “Making The River”

Screening proceeds will benefit Bill Wilson Center
Thursday, March 20, 2008

High-resolution photos available at www.prxinc.com/makingtheriver/

What:

Camera Cinemas Presents the Theatrical Premiere of the documentary film Making the River. This one time screening will benefit Bill Wilson Center, a nonprofit, community-based agency preventing poverty in Santa Clara County by building connections for at-risk youth.

Where:

Camera 12 Cinema
201 S. 2nd Street
downtown San Jose

When:

Thursday, March 20
5:45pm: Catered Reception * 7:00pm: Film and Q & A
Jimi Simmons, Karen Rudolph and filmmakers Sarah Del Seronde and Paul Stoll will participate in the Q & A.

Tickets:

Tickets are $45 * All proceeds benefit Bill Wilson Center
Contact Judy Whittier, Director of Community Resources
(408) 850-6132 or jwhittier@billwilsoncenter.org
http://www.billwilsoncenter.org

About:
MAKING THE RIVER is the story of Native American Jimi Simmons who, along with his brother George, was charged with murdering a guard in Washington State’s Walla Walla prison. George was guilty. Jimi was innocent. The film chronicles Jimi’s quest for civil and religious rights, justice and freedom and the people who helped him along the way.

Featured in the film are key people who helped Jimi find justice. Included are Karen Rudolph, a San Jose native and feminist grassroots activist, who organized Jimi’s defense committee and became his wife in 1987 and Leonard Weinglass, a prominent social justice attorney and civil rights activist, who defended him. Weinglass is also known for having defended Angela Davis, Daniel Ellesberg and Tom Hayden, to name a few.

http://www.makingtheriver.com

Directed by Sarah Del Seronde, with cinematography by Paul Stoll and music by Larry Groupe. First feature length documentary produced by Aboriginal Lens Productions with Two Rivers Circle and Fluffy Bear Productions.

OSH Announces Two New Senior Marketing Positions

Monday, March 10th, 2008 Posted in Press Room | No Comments »

Contact:
Rick Saunders
(408) 365-2662
rick.saunders@osh.com

FOR IMMEDIATE RELEASE

March 10, 2008
Photo link: www.prxinc.com/osh

ORCHARD SUPPLY HARDWARE ANNOUNCES TWO NEW SENIOR MARKETING POSITIONS

SAN JOSE, Calif. – Orchard Supply Hardware (OSH) today announced the appointment of Robert Burgess as Associate Vice President of Consumer Marketing and Janis Healy as Associate Vice President of Visual Merchandising.

OSH President and CEO, Robert Lynch said “I am extremely pleased to announce these two new appointments, which underscore our long term commitment to developing a ‘best in class’ ability to build our customer insight and store experience for the OSH brand.”

Robert Burgess has a 20 year career in developing consumer strategies and CRM based programs, both on the client and agency sides of retail. He has held senior marketing positions with Verizon, West Marine and major consumer marketing agencies like, Rupp Collins and Bunn Forbes. A Direct Marketing Association ECHO Award winner, Robert’s expertise in consumer marketing spans the categories of retail, financial and the communication industries.

Janis Healy has a 30 year career of leading store theatre and visual brand positioning at several of the country’s leading retail brands, including PETCO, West Marine, and Best Buy. Janis is a member of several industry associations and has actively served on the Editorial Advisory Board of Display and Design Ideas Industry Group since 1999. Healy, most recently served as Associate Vice President for Visual Merchandising & Store Design at West Marine.

Both positions will report to Tom Carey, Chief Marketing Officer at OSH.

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About OSH

Orchard Supply Hardware (OSH), headquartered in San Jose, California, is a leading chain of home improvement and garden retail stores with 85 locations throughout California. OSH has a rich heritage, starting as a farmers’ cooperative in 1931. For more than 75 years, OSH has been committed to offering its customers legendary service, selection and convenience. For more information, visit the company’s Web site at http://www.osh.com.

Cogswell Polytechnical College on NBC11

Saturday, January 12th, 2008 Posted in Press Room | No Comments »

NBC11 featured Cogswell Polytechnical College with a report on “Gamer Girls.”

It discussed the growing number of women in a world previously dominated by males. Alumni Lyndsay Pearson and current Cogswell student, Katie Welka gave their take on the perceptions of the game development world.

[Gamer Girls' video on NBC11]

VMC Foundation in the San Jose Mercury News

Monday, December 10th, 2007 Posted in Press Room | No Comments »

Bike Build 2007, presented by TurningWheels for Kids, a program of the Valley Medical Center Foundation.

Some 650 volunteers will gather at San Jose Convention Center’s South Hall on Saturday, December 15 for a last-minute drive to build 2,000 bikes for distribution to local children’s charities.

[San Jose Mercury News - Sal Pizarro's column]