WinePod Up Close
September 16th, 2008 Posted in BlogSilicon Valley is one of the few places in the world where you can come up with a vision for a product or service, find the talent to develop that vision into a real plan and then find the venture capital to finance it.
That’s exactly what San Jose-based ProVina has done with its flagship product called the Winepod, the world’s first personal home winery. The company is led by San Jose native Greg Snell with the help of Cypress Semiconductor CEO TJ Rodgers, who is Winepod’s co-inventor.
Conceptualizing a product like WinePod and making it something tangible is half the battle; the other half is telling the world about it and that takes a comprehensive communications strategy.
Winepod has garnered a lot of attention in the press from publications like Wired Magazine’s Gadget Lab and TV networks like CNN and MSNBC. But in many instances, you have to take your product directly to the people. It’s something Greg and his staff did on September 4th, at Joseph George Wines in San Jose.
With an assist from Bert George, Greg was able to show his product to wine lovers at a special invitation-only event. As part of the communications plan, PRx produced, directed and edited a nifty three-minute video about the event. The video is part of the new video production services PRx is offering to its clients to better tell their stories.
Check out the video and enjoy.
