Storm your brains to water the fields of creativity
March 27th, 2008 Posted in BlogThere’s a lot of hard, slogging work involved in PR and advertising, but it’s the brainstorming sessions that are really fun. As long as everyone understands that no idea is wrong, that we must entertain every idea as royalty for one may turn out to be king, then things go smoothly.
We had a brainstorming yesterday for our friends at the Cupertino Inn and the Grand Hotel in Sunnyvale. We had to come up with two ad headlines and copy for a special promotion encouraging local residents to get away for the weekend, close to home for some peace and quiet. You’ll have to look in the Mercury News and the Silicon Valley Community Newspapers to see the final result.
But one piece of advice that may help any communications professional reading this…don’t be too quick to dismiss what may sound as a silly concept. With verbal massaging and a quick burst of inspiration, a winning headline that attracts the reader can develop. Watch this space.
Tags: advertising, brainstorming, hotels, PR
